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Eight weeks. One MVP. Built to last from day one.

For founders, CTOs, and innovation leads who need to test the biggest bet in the company. Fast, with senior engineers, on systems built to last after the experiment is done.

Three engineers at a long table with multiple screens, wall of sticky notes behind, late-evening warm light, backs to camera
The Incubator · Active build
Why most MVPs fail
MVPs that are neither minimum nor viable.

Most so-called MVPs are either six-month engineering projects in disguise or throwaway prototypes nobody can take live. Neither tells you anything you needed to know.

Validation theatre.

A demo that impresses the board does not test the bet. Real users with real money on the line do.

The hand-over cliff.

Outside teams build the MVP, then disappear. Your team inherits code they did not design, on systems they do not run.

Eleven-week cadence

From bet to handed-over product.

W0 W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 Shape 2 weeks Build 5 weeks Test 3 weeks REAL SYSTEMS - WEEK ONE THROUGH HAND-OVER
Fig. 09 - MVP Incubator timeline - Eleven-week build cadence
From idea to handed-over product

Four phases. Eight to twelve weeks, give or take.

01
Shape

Two weeks. We pin down the riskiest assumption, whether it is technical, market, or operational, and design the smallest experiment that can prove it wrong.

02
Build

Four to six weeks. A senior team builds a real, working slice on systems your team can run from day one. No throwaway demos.

03
Test

Two to four weeks with real users, real volume, the numbers that matter. We improve it every week with the team that will own it after we leave.

04
Hand-over

One week. Guides, tests, monitoring, and on-call rota set up so your team can run it from there. We stay on call for the first month if you want.

How we run it

Four things that make it work.

01
Real systems from week one.

Same setup, same tests, same monitoring you will run at scale. No throwaway sandboxes that need to be rebuilt later.

02
One bet at a time.

Every MVP exists to test one assumption. If we cannot say it in a sentence, we do not start.

03
Senior, all the way through.

Senior engineers on the keyboard. Not a junior team with one experienced person checking in once a week.

04
Built to be inherited.

Boring tech, clear names, real documentation. Your team should feel at home in the code by week three.

Selected MVPs

Three bets. Three answers.

Industrial AI
An AI model that proved $1.8M of avoided defects in eight weeks.
8 weeks
1 production line
73% accuracy
Insurance
An AI underwriter that won the renewal bid and unlocked Series B.
6 weeks
1 product line
76% of submissions drafted
CleanTech
A carbon-tracking MVP that became the company's flagship feature.
10 weeks
5 launch partners
$420K in pre-launch deals
Let's talk

Ready to engineer your industrial future?

Tell us what you're building and we'll tell you, honestly, how we'd approach it. We read every message and reply within one business day.