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Platform Engineering

Let your engineers build. We handle the rest.

Your engineers spend too much time on deployments, setup, and internal tooling instead of building product. We build the tools and pipelines that get out of their way and let them focus on what actually matters.

Why most platforms fail
Every team rebuilds the same setup from scratch.

Without shared tools, every team writes the same setup code, makes the same mistakes, and works at half the speed they could.

Too many tools, too little time to build.

Engineers should not have to learn five different tools just to deploy a service. The platform's job is to make the right thing also the easy thing.

Internal tools that nobody uses.

Most internal platforms fail because they are built like infrastructure. We build them like products, with real users, a roadmap, and clear success measures.

What we build

Four pieces of a real platform.

Standard paths
One default that works.

We set up standard paths for creating services, deploying code, monitoring, and on-call. They cover 80% of cases without anyone raising a request.

Self-service
Teams set up their own infrastructure.

Engineers set up databases, queues, and servers through a simple interface. The platform team sets the approved options. They do not approve every request.

Developer experience
Speed as a measurable outcome.

How long does it take to deploy for the first time? How long to fix an incident? We track these numbers like any other product metric and improve them every week.

Platform as product
Roadmap, users, success measures.

The platform team has product owners, real users, and quarterly reviews. Engineers use it because it makes their work easier. Not because they have to.

How it works, drawn

From first line of code to live in five steps.

01 create FROM TEMPLATE 02 build AUTOMATIC CHECKS 03 deploy ONE CLICK 04 monitor LIVE DASHBOARDS 05 on call ALERTS ROUTED FLEXIBLE BY DEFAULT · NEVER FORCED
Fig. 11 · Internal developer platform · Standard path
Operating principles

Four rules we build by.

01
Treat the platform like a product.

Engineers are users. Adoption is the success measure. Build accordingly.

02
Make the right thing the easy thing.

Set up the sensible default. Let teams do things differently when they need to. Document when they do.

03
Use proven tools. Build the integration.

Backstage, ArgoCD, Datadog, Postgres. The value is in how they connect, not in building your own versions of them.

04
Measure speed the way you measure uptime.

How long to first deploy. How long to fix an incident. Deploy frequency. We track all of it from day one and improve it every week.

The default stack
Platform spine
  • Backstage
  • ArgoCD
  • Crossplane
  • Terraform
  • Kubernetes
Developer tools
  • GitHub Actions
  • Renovate
  • Buildkite
  • Earthly
  • Nx
Observability
  • Datadog
  • Grafana
  • OpenTelemetry
  • PagerDuty
  • Honeycomb
Identity & policy
  • Okta · Auth0
  • OPA · Cedar
  • Vault
  • Permit.io
Let's talk

Ready to engineer your industrial future?

Tell us what you're building and we'll tell you, honestly, how we'd approach it. We read every message and reply within one business day.