Bosch simplifies customer loyalty with a smarter mobile app.
My Bosch Rewards runs loyalty for dealers and customers who buy Bosch Power Tools. We built the mobile app that makes it simple to sign up, earn points and stars, scan products, and redeem rewards, all in one place.
A loyalty program that needed to feel simple, for everyone.
Bosch, the German engineering and technology giant, runs My Bosch Rewards, a loyalty program for dealers and customers who purchase Bosch Power Tools. To grow the program, Bosch needed a mobile app that made it easy for people to create accounts, earn points and stars, redeem rewards, and manage everything in one place.
The goal was simple to state and harder to build: an app that felt accessible to everyone, backed by a point and reward system people could actually trust.
Built around Bosch's actual customer base.
We started by getting to know Bosch's customer base, which spans a wide range of socio-economic backgrounds. That meant designing an interface that felt welcoming and easy to understand no matter who was using it, while keeping every transaction clear and straightforward.
From there, we built the My Bosch Rewards app to let users manage their rewards account, claim points or stars, and redeem those points across a broad range of products.
Four changes that removed the friction.
Registration previously required the website. We built the option to sign up directly from the app, cutting out an unnecessary step.
The dashboard was redesigned to show users exactly where they stand the moment they open the app.
Users scan codes straight from product packaging and Bosch coupons, with a running scan history saved in the app.
The Rewards Category page makes turning points into products a quick, uncomplicated process.
Loyalty that lives in your pocket.
Reduced barriers, with a simpler path for customers to join and start earning. Increased visibility, with more exposure for Bosch's power tools and accessories. Stronger bonds, with deeper engagement and loyalty from repeat customers.
The My Bosch Rewards app extended the program's reach well beyond what the website alone could do. Dealers and customers can now manage everything from their phones, and the QR scan feature has made life noticeably easier for dealers handling high volumes of orders. Customers, in turn, appreciate having a clear, simple way to redeem points and track their status in real time.
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